Client: Hexal AG Role: Multiple Agency: M&C Saatchi Berlin

Suffering from a cold? They say: drink warm beer, chew raw onions, or bark at the full moon with cold calf wraps.

We say: cut the folklore. A runny nose is more than just annoying for you – it gets on everyone’s nerves. If you want to beat a cold naturally, you don’t need superstition – y
ou need something that actually works.

For the launch of SolvoHexal, the 100% plant-based cold remedy, we rolled out a campaign that hit hard across every touchpoint:

• TV spots that didn’t tiptoe, they punched through the noise

• A straight-talking website that cuts to the point

• Targeted online marketing that hit people right when the cold hit them

• POS measures at the pharmacy, exactly where the purchase decision happens

The effect? Not just buzz. Not just visibility. We saw the impact where it matters most:
in pharmacy sales.