After nearly 18 years in the business, I know: No matter the industry, it’s always about people and the stories that move them. Social First means thinking like your audience. That’s my strength.

Over the years, I’ve shaped brands, led diverse teams and pushed boundaries, always with a focus on relevance, simplicity and human connection. I believe in bold ideas, straight talk and the power of saying no to mediocrity.

I build brands that matter. I lead with honesty and collaboration. Diversity, openness and mental health aren’t buzzwords for me – they shape how I work. I use innovation and AI to stay ahead, but it’s human thinking that makes the difference. I challenge the norm and turn mainstream into pop culture.

Never settle.
ALWAYS hungry.

  • Bringing strong, emotional brand messages vividly to life through the powerful mediums of film, design, and photography.

  • Inspiring dedicated teams, thoughtfully guiding creative ideas, and consistently fostering an innovative and dynamic work culture.

  • Developing and building strong brand identities with clarity, purpose, and a focus on long-term relevance.

  • Shaping campaigns and concepts with people, channels, and cultural trends in mind from the very start.

CORE
COMPETENCiES

If you want to create work
that matters, let's talk.

Lets' Connect

RECOGNITIONS &
AWARDS

German Brand Award 2023 – Gold
Honored with Gold at the renowned German Brand Award 2023 for “Excellence in Brand Strategy and Creative Brand Communication.” This top distinction recognized my leadership in creating outstanding movies, commercials, and viral content for the campaign #ungleichbehandlung (BARMER Health Insurance) – setting new standards for creative excellence in the industry.

DPOK 2022 – Shortlist
Shortlisted at the DPOK 2022 for “Purpose Driven Communications,” highlighting the impact and relevance of the #ungleichbehandlung campaign for BARMER Health Insurance.

German Max Award 2022 – Bronze
Awarded Bronze in the “Social Dialogue” category at the German Max Awards 2022, again for the trailblazing #ungleichbehandlung campaign for BARMER Health Insurance.

GWA Effie Award 2021 – Bronze
Received the prestigious Effie Bronze for the breakthrough social media campaign #FightClubFaces (DKMS – German Bone Marrow Donor Center), demonstrating the power of purpose-driven storytelling.

DPOK 2021 – Winner
Winner in the “Finance & Economics” category at the DPOK 2021 for the innovative social media campaign Cash Boom Bang (Volkswagen Financial Services).

FASPO Award 2016 – International Sponsorship Award
Honored with the FASPO International Sponsorship Award for the public sector for my work on the 2015 Maccabi Games in Berlin – a landmark moment in sports and culture.

GWA Effie Award 2013 – Bronze (twice)
Double Effie Bronze in the "Most Influencing Campaigns" category:
• For the nationwide campaign Deutschland rundet auf!
• For the iconic “Berlin, du bist so wunderbar” campaign for Berliner Pilsner – a cultural touchstone that became the unofficial anthem of Berlin.

SELECTED CLIENTS