After nearly 18 years in the business, I’ve learned one thing: no matter the industry, it always comes down to people. What moves them, what they care about, and what stays with them. Because the best ideas don’t start with decoration – they start with purpose.

I’ve worked at M&C Saatchi Group, Saatchi & Saatchi, We Are Social and TLGG, across FMCG, automotive, retail, lifestyle, culture, entertainment and purpose-driven brands. I’ve built work above and below the line – from brand campaigns to retail, social and activation. Different industries, different challenges, same goal: make the work relevant, clear and human.

I’ve shaped brands, led teams and pushed ideas from strategy to execution. I believe in bold thinking, straight talk and saying no to mediocrity. I use innovation and AI to stay sharp, but in the end, it’s human instinct, taste and honesty that make the real difference.

Never settle
ALWAYS hungry

CORE
COMPETENCiES

  • Bringing strong, emotional brand messages vividly to life through the powerful mediums of film, design, and photography.

  • Inspiring dedicated teams, thoughtfully guiding creative ideas, and consistently fostering an innovative and dynamic work culture.

  • Developing and building strong brand identities with clarity, purpose, and a focus on long-term relevance.

  • Shaping campaigns and concepts with people, channels, and cultural trends in mind from the very start.

SELECTED CLIENTS

Collection of grayscale corporate logos including Mercedes-Benz, Coca-Cola, Ferrari, Heinz, T-Mobile, Siemens, Skoda, Bosch, Pernod Ricard, Roche, Hexal, Radeberger Gruppe, Volkswagen Bank, Dentsply Sirona, PSG Group, Braun, Bundesministerium for Education, Women, and Youth, DKMS, Native Instruments, and a student union logo.

If you want to create work that matters, HIT THAT BUTTON!

SAY HELLO

RECOGNITIONS &
AWARDS

German Brand Award 2023 – Gold
Honored with Gold at the renowned German Brand Award 2023 for “Excellence in Brand Strategy and Creative Brand Communication.” This top distinction recognized my leadership in creating outstanding movies, commercials, and viral content for the campaign #ungleichbehandlung (BARMER Health Insurance) – setting new standards for creative excellence in the industry.

DPOK 2022 – Shortlist
Shortlisted at the DPOK 2022 for “Purpose Driven Communications,” highlighting the impact and relevance of the #ungleichbehandlung campaign for BARMER Health Insurance.

German Max Award 2022 – Bronze
Awarded Bronze in the “Social Dialogue” category at the German Max Awards 2022, again for the trailblazing #ungleichbehandlung campaign for BARMER Health Insurance.

GWA Effie Award 2021 – Bronze
Received the prestigious Effie Bronze for the breakthrough social media campaign #FightClubFaces (DKMS – German Bone Marrow Donor Center), demonstrating the power of purpose-driven storytelling.

DPOK 2021 – Winner
Winner in the “Finance & Economics” category at the DPOK 2021 for the innovative social media campaign Cash Boom Bang (Volkswagen Financial Services).

FASPO Award 2016 – International Sponsorship Award
Honored with the FASPO International Sponsorship Award for the public sector for my work on the 2015 Maccabi Games in Berlin – a landmark moment in sports and culture.

GWA Effie Award 2013 – Bronze (twice)
Double Effie Bronze in the "Most Influencing Campaigns" category:

  • For the nationwide campaign Deutschland rundet auf!

  • For the iconic “Berlin, du bist so wunderbar” campaign for Berliner Pilsner – a cultural touchstone that became the unofficial anthem of Berlin.