IS IT A BIRD? IS IT A STAR? – IT’S THE NEW ELECTRIC GLC.
Client: Mercedes-Benz Role: Creative Direction Agency: TLGG Agency
To mark the arrival of the new Mercedes-Benz GLC, we set out to create maximum buzz – on the streets and in the skies above Munich. Our approach: two bold phases that made sure all eyes were on the new star.
Phase 1: Midnight Stunt
We kicked things off with a bold statement, sneaking onto an abandoned airfield at night, to welcome the new GLC to the Mercedes-Benz family. Twelve CLAs and three GLCs formed the iconic Mercedes star in a perfectly timed, unrehearsed choreography – captured just as the storm broke and the skies cleared.
Phase 2: Triumph in the City
For the next act, we brought the new GLC straight into the heart of Munich. In a triumphant procession, we paraded the car through the city, turning heads and gathering crowds. Under the watchful eyes of countless onlookers, we claimed the historic Siegestor for Mercedes-Benz making sure everyone knew: a new star had arrived.
